

SG: "Back in 1979 or so - I don't have the exact date handy - the Walt Disney Company threatened to sue Marvel Comics, claiming that Howard the Duck infringed on their Donald Duck trademark. To avoid a legal battle, Marvel's old management signed an unbelievably stupid agreement with Disney regarding the design of Howard the Duck. Under the terms of that agreement, Howard must conform to a set of designs that Disney provided for the character. It's the version with the beady eyes, the hideous swollen beak, and the baggy trousers, the one that appeared in the black-and-white Howard magazine and in the movie. The way the agreement is worded, Marvel isn't even allowed to come up with an entirely different design, even if that design bore no resemblance to Donald.
"Over the past couple of decades, I've done a lot of complaining about the idiocy of Marvel's old management, and if ever there was proof of my argument, this is it. They literally let another company redesign their own character for them. As best I can tell, Marvel never even attempted to negotiate the matter, never even submitted any alternate designs for Disney's consideration. I can just picture the Disney artists, hunched over their drawing boards, cackling like hyenas, as they designed the ugliest duck they could possibly imagine. Disney's lawyers and management must have had a real belly laugh, too, when Marvel accepted their design without balking.
"Now, I wasn't even aware that such an agreement existed on paper. I thought Marvel had simply agreed on a 'handshake' basis with Disney that Howard wouldn't look like Donald. We were in the process of redesigning Howard - Glenn Fabry had done some terrific sketches - when Stuart Moore checked with Marvel's legal department and turned up the written agreement. Needless to say, everyone concerned was horrified. None of us, least of all myself, wanted to do a character that had to look like that appalling Disney design."
THE STORY:
WHO IS THE RED HULK?! THE AMAZING SPIDER-MAN IS GOING TO TRY AND FIND OUT! GREEN HULK! RED HULK! SPIDEY! SECRETS REVEALED! A STORY SO BIG IT CAN BARELY BE CONTAINED IN THE INCREDIBLE 600TH ISSUE OF HULK! ALL THIS AND A STARTLING SURPRISE ENDING TO TOP ALL THE OTHER SHOCKING SURPRISES THIS HULK BOOK IS KNOWN FOR! The chart-topping team of Jeph Loeb and Ed McGuinness bring you a 600th-issue celebration guest starring your friendly Neighborhood Web-Head as the original Incredible series returns!
Just what does Peter Bagge have planned in “The Incorrigible Hulk”, a story so incredible that we had to serialize it over all three issues? Will Spider-Man make it out alive of Jason’s thrilling story? This first issue comes wrapped in a marvel-ous cover by Paul Pope and Jose Villarubia!
“Flat out, this is the apex of human artistic achievement. This is it. The end. The crowning result of tens of millions of years of evolution, right here, in three packed-to-the-gills issues,” said Editor John Barber. “The philosophy of the book was to have these creators from ‘indy’ or ‘alternative’ or “literary” or ‘art’ comics come in and do what they do best. I think Marvel readers will really dig seeing radically different versions of their favorite characters, and the fans of these cartoonists will get to see the creators work in a milieu they never thought they’d get to see. It’s win-win. It’s really the best of both worlds.”
Editor Jody LeHeup added, “This book is a metric ton of solid gold awesome. The talent we’ve got lined up are without hyperbole some of the greatest creative minds working in comics today. I mean, who wouldn’t want to read a Spider-Man story by Jason? Or an Iron man story by Tony Millionaire? Or anything by any of the contributors we’ve got attached to the project? I’ve been reading independent comics my whole life and I’ve always wanted to see what those creators could do with Marvel characters if they were given free reign to tell their stories. Well, now that visions becoming a reality and I can’t tell you what an incredibly special thing it is to see the final result. If you’re a fan of comics of any school, do yourself a favor and pick this up.”
STRANGE TALES MAX #1 (of 3)
Written and Drawn by: PAUL POPE, PETER BAGGE, MOLLY CRABAPPLE &JOHN LEAVITT, JUNKO MIZUNO, DASH SHAW, JAMES KOCHALKA, JOHNNY RYAN, MICHAEL KUPPERMAN, NICK BERTOZZI, NICHOLAS GUREWICH, AND JASON
DC did a similar project a few years back, the fine Bizzaro Comics Volumes 1 and 2, (fine, though they suffered a bit from an odd editorial edict that no contributor could both write and draw their stories). The MAX project has no such restrictions, so I expect to enjoy the final product that much more. Aside from the Bagge Hulk story, I eagerly await "an Iron Man story by Tony Millionaire", for example.